Diseñando una Carrera de Freelance Sostenible

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¿Te gustaría perseguir tus pasiones y tener más control sobre tu carrera? ¿Te gustaría tener flexibilidad de horario y ubicación y variedad de proyectos? ¿Te gustaría tener la estabilidad de trabajar a tiempo completo y recibir un pago constante? Miles de empresas han adoptado el trabajo remoto y se dan cuenta de que tienen acceso a un grupo de talentos global. Esto es ventajoso para cualquier persona que haya considerado o esté considerando trabajar como freelance.

>> Envía tu interés en convertirte en un ingeniero freelance con Toptal y recibir una llamada de un especialista en adquisición de talento <<

El trabajo freelance ya no es una elección de carrera inestable.

Este masterclass te ayudará a diseñar una carrera de freelance a tiempo completo (o parcial) sostenible y rentable. Te daremos herramientas, consejos, mejores prácticas y te ayudaremos a evitar errores comunes.


Tabla de contenidos

Módulo 1: Desmitificando los mitos comunes sobre el trabajo freelance
Módulo 2: ¿Cómo se ve el trabajo freelance en 2021 y más allá?
Módulo 3: Elecciones freelance y qué buscar (y qué evitar)
Módulo 4: Beneficios del trabajo freelance desde la perspectiva de un freelancer + estudio de caso
DESCANSO
Módulo 6: Cómo comenzar a trabajar como freelance (experiencia, currículum, preparación)
Módulo 7: Caminos comunes hacia el trabajo freelance a tiempo completo
Módulo 8: Aspectos esenciales: establecer tu tarifa y conseguir trabajo
Módulo 9: Próximos pasos: establecer contactos con colegas, mejorar tus habilidades, cambiar el mundo
Módulo 10: Preguntas y respuestas con freelancers

Alexander Weekes
Alexander Weekes
Rodrigo Donini
Rodrigo Donini
145 min
28 Oct, 2021

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Video Summary and Transcription

Desmitificación de los mitos sobre el trabajo freelance, el auge de los mercados y redes, importancia de la comunidad y colegas, flexibilidad e independencia en el trabajo freelance, amplias oportunidades de trabajo, transición al trabajo freelance, manejo de finanzas y establecimiento de tarifas.

Available in English

1. Introducción al Freelancing

Short description:

Voy a comenzar. Gracias a todos por unirse a este masterclass. Realizaremos un desafío de codificación rápida. Pueden hacerlo tantas veces como quieran durante esos 30 minutos. Al final, anunciaremos a los ganadores. Ahora, adentrémonos en cómo hacer que el freelancing funcione. Siéntanse libres de hacer preguntas en el chat. Alex Weeks, un gestor de proyectos freelance, compartirá su experiencia. Ha trabajado en proyectos a nivel global, con diferentes tecnologías e industrias. Hablará sobre cómo construyó su carrera como freelancer. Su vida como freelancer es inmensamente mejor en todos los aspectos. Ahora, Rodrigo se presentará.

Voy a comenzar. Así que espero que todos puedan escucharme. Si no pueden escucharme, avísenme en el chat. Y gracias a todos por unirse a este masterclass. Será un masterclass realmente esclarecedor. Será divertido.

Y luego, como habrán visto en el registro, haremos un descanso a mitad del masterclass. Y realizaremos un desafío de codificación rápida. Este es un desafío que hemos realizado a nivel global. De hecho, acabamos de terminar uno. Y será bastante autoexplicativo. Lo que pueden hacer es realizarlo tantas veces como quieran durante esos 30 minutos. E incluso pueden encontrar sus propias formas de responder esas preguntas más rápido. Lo dejaré así. No hay restricciones en este desafío.

Entonces, lo que haremos es, cuando hagamos el descanso, comenzaremos el desafío. Habrá una tabla de clasificación. Todos pueden ver en la tabla de clasificación dónde están. Y el objetivo es, obviamente, estar entre los tres primeros. Al final del masterclass, dejaremos un poco más de tiempo en caso de que hayan pensado en formas de responder más rápido. Y luego, a través de la tabla de clasificación, anunciaremos a los ganadores del desafío de codificación rápida.

Así que soy Shane. Y estoy aquí con dos colegas que también son, ellos son freelancers a tiempo completo. Y hablarán sobre cómo diseñar una carrera freelance sostenible. Y yo comenzaré. Espero que todos en el masterclass, tal vez sí o tal vez no, seguramente han escuchado el término freelancing. Seguramente tienen colegas que son freelancers, tal vez ustedes mismos son freelancers. Pero lo que vamos a explorar aquí es, ¿cómo hacen que el freelancing funcione realmente? ¿Y con qué tipo de cosas se encontrarán? ¿Y qué sucede cuando deciden que quieren ser freelancers? Y quiero decir, supongo que la pregunta es, ¿por qué querrían ser freelancers? Así que voy a comenzar diciendo, si alguien tiene alguna pregunta, por favor siéntanse libres de hacerla en cualquier momento en el chat, y luego llevaré un registro y las responderemos. Ya sea yo, Rodrigo o Alex las responderemos. Dicho esto, voy a comenzar aquí con la presentación. Dejaré que Alex se presente y Rodrigo se presente, para que todos sepan quién está hablando. Adelante, Alex. Gracias, Shane. ¿Todos pueden escucharme? ¿O me escuchas bien, Shane? Sí. Sí. Genial. Entonces, como mencionó Shane, mi nombre es Alex Weeks. Estoy basado en Bristol, Reino Unido. Soy un gestor de proyectos freelance. Y he sido exclusivamente freelance a tiempo completo durante casi 3 años y medio. Supongo que mi perfil dice un poco sobre las cosas que he hecho. Pero lo más importante, como freelancer, he trabajado en proyectos en Australia, Asia, Europa, y Estados Unidos. He trabajado con colegas y otros freelancers en todos esos continentes, así como también en África, y Sudamérica. A nivel global, tengo habilidades. Y la gama de proyectos en los que he trabajado ha sido desde marketplaces peer to peer, aplicaciones móviles, tecnología médica, realidad aumentada. De hecho, estoy trabajando en uno ahora, comenzando uno ahora, con creación de arte NFT en la blockchain. Así que, muchas tecnologías diferentes, muchas industrias diferentes, muchos continentes, países y culturas diferentes. Ha sido un viaje emocionante, y ha sido emocionante e interesante, y he aprendido mucho y enseñado mucho. Pero aquí estoy hoy, supongo, para hablarles a ustedes sobre cómo construí esa career desde trabajar como empleado con salario, y luego como contratista, y ahora como freelancer. Una pregunta para ti, Alex, y solo voy a hacer esto porque sé que algunas personas pueden estar preguntándose esto. Entonces, anteriormente, antes de ser freelancer, eras empleado a tiempo completo, ¿verdad? Correcto. ¿En una empresa? Sí. Entonces, ¿cómo compararías cómo es tu vida hoy en comparación con entonces? Mi vida hoy es inmensamente mejor, en todos los aspectos. Como freelancer, incluso si dejamos de lado el aspecto financiero. Todo lo demás... Construyo... Hago mi trabajo y construyo mi vida en torno a todo lo demás en mi vida. Así que es abarcador. No trabajo de nueve a cinco. No estoy atrapado en mi escritorio. Incluso cuando estoy trabajando la mayor parte del tiempo, soy móvil. Estaré trabajando en mi dispositivo móvil o si necesito estar en algún lugar, si estoy viajando, puedo detenerme en algún lugar, un café o Starbucks, algo así, y trabajar allí durante una hora hasta que termine el trabajo. Puedo dar... Daré más ejemplos, supongo, cuando llegue a mi sección, pero diría que en todos los aspectos de mi vida, es mejor como freelancer que como empleado. De acuerdo. Gracias. Y luego, sí, cuando llegues a tus diapositivas, probablemente hablarás más sobre eso. Pero gracias. Rodrigo, adelante y preséntate.

2. Introducción al Freelancing (Parte 2)

Short description:

Puedo resumir mi experiencia como persona y profesional. Soy una persona curiosa a la que le gusta aprender cosas nuevas. Tengo experiencia trabajando con Top Towel durante más de cinco años. Soy desarrollador de WordPress y estoy aprendiendo React. Antes de ser freelancer, tenía mi propia agencia web. Lidiar con los diversos aspectos de una empresa era estresante, así que decidí trabajar para una empresa global. Ahora, hablemos de algunos mitos sobre el freelancing. El primer mito es que no es lo suficientemente estable, pero creo que es un error. El segundo mito es que no hay una verdadera trayectoria profesional en el freelancing.

Muy bien. Seguro. ¿Pueden escucharme bien? Sí. Ok. Perfecto. Puedo resumir mi experiencia y lo que soy como persona y profesional. Diría que soy, como, un gran nerd, como la mayoría de los desarrolladores. Soy una persona curiosa acerca de todas las cosas que tengo a mi alrededor, y me gusta aprender cosas nuevas. Probablemente verán que tengo detrás de mí una impresora 3D, así que estoy disfrutando mucho de estas impresiones 3D. Así que estoy construyendo mi propio firmware de impresora 3D estos días, y puedo crear mis propias cosas. Este es solo un pequeño ejemplo de las cosas que me gusta hacer, pero también me encanta trabajar con madera, como hacer otras cosas que no están relacionadas con la tecnología.

Hablando del trabajo en sí, trabajé con Top Towel durante más de cinco años. Para mí, es un gran placer. Es algo que normalmente digo a todas las personas que me preguntan, es un cambio de vida. Como mencionó Alex, tenemos mucha flexibilidad en nuestras vidas y podemos mejorar en muchas formas diferentes. Sí, creo que eso es básico. En realidad, soy desarrollador de WordPress y estoy aprendiendo React. Estábamos hablando antes de comenzar este evento. Así que WordPress tiene mucho de React en estos días y estoy aprendiendo estas cosas. Pero trabajé con WordPress durante casi 10 años y sí, estoy muy involucrado con toda la comunidad de WordPress en todo el mundo. Hablo en todos los WordCamps que puedo, por supuesto, antes de la situación del COVID. Pero sí, vivo en Brasil, por eso probablemente notaron mi acento es un poco diferente al de un hablante nativo de inglés. Pero sí, creo que esto es un resumen breve sobre mí. Gracias, Rodrigo.

Pregunta. Antes de comenzar como freelancer, ¿también tenías un trabajo a tiempo completo en una empresa? Sí, solía tener un compromiso a tiempo completo con una empresa. Pero antes de comenzar como freelancer, tenía mi propia agencia. Era una pequeña agencia web donde tenía algunos clientes. Pero eso era terrible porque tenía que lidiar con muchos aspectos de una empresa normal. No solo tenía que lidiar con mi experiencia técnica. Tenía que ser un poco de intérprete. Tenía que emplear a clientes. Tenía que encontrar clientes. Tenía que encontrar muchas cosas. Y eso me generaba mucho estrés en mi vida para ser honesto. Llegó a un punto en el que decidí renunciar y probar otra cosa. Así que puse en balance qué conocimientos tenía y cuáles eran mis habilidades. Y luego descubrí que sé hablar inglés. Tengo una gran experiencia técnica. ¿Por qué no trabajar para una empresa global? Así que aquí estoy. Sí. Ok. Eso... Gracias por eso, gracias. Lo aprecio.

Ok. Entonces... Oh, gracias. Gracias, Marty. Veamos eso, eso es increíble. Las curas tenían que ser un... Ok. Bueno, responderemos eso para ti, Marty. Definitivamente. Entonces, lo primero que quiero hacer, todos, es repasar rápidamente. Algunos de los... Algunos de los mitos que existen sobre el freelancing. Y lo que hice fue preguntar a nuestra comunidad de freelancers. Y luego, Alex, Rodrigo, pueden agregar algo si me he olvidado de algo aquí también. Además, cualquier otra persona, si han escuchado mitos que... Y supongo que los llamo mitos. Simplemente... Si han escuchado algo sobre el freelancing. Entonces, lo primero que escuchamos mucho todo el tiempo es que no es lo suficientemente estable. Hicimos una encuesta recientemente y mucha gente dijo que no quieren considerar el freelancing porque no es estable. Creo que hay un mito alrededor de eso porque piensas que estás solo y estás tratando de encontrar trabajo. Y es diferente a un trabajo donde siempre está ahí. Entonces, esa es una preocupación principal en la mente de las personas, la estabilidad. La segunda preocupación que tenían las personas es la falta de una verdadera trayectoria profesional. Las personas no sentían que cuando estaban como freelancers tenían un mapa de carrera real. No sabían hacia dónde iban.

QnA

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At the end of the workshop there will be a Q&A session with a Freelance Developer who can answer your questions and provide insights and tips into their own success.
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Software engineer, lecturer, podcast host, author — is there something Emma Bostian hasn't done? She moved from America to Sweden, started working at Spotify, and took up a few challenges along the way. And now she has some career tips to share.

What led you to software engineering? 
I was raised in the ecosphere of tech because my dad is a software engineer at IBM, and my mom was a designer there, too. My dad always encouraged me to join STEM and take a look at computer science — however, I was convinced I wanted to be a medical doctor. In my first year of college, I declared a biology major and quickly realized I was not too fond of it. In my second semester, I switched to an actuarial science major where I took Introduction to Computer Science, and the rest is history. In my second year of college, I declared a computer science major and began my journey from there.
What is the most impactful thing you ever did to boost your career?
Writing blog posts and documenting my learning journey on Twitter has far been the best career boost. I wrote purely for myself to reference the things I learned over time, and I even utilized my design skills in Figma to create custom graphics depicting difficult concepts like CSS specificity. By sharing my blogs on Twitter and engaging with the people reading them, I was able to grow an audience extremely quickly. I began receiving conference speaking opportunities, podcast requests, and course invitations to teach with LinkedIn Learning and Frontend Masters.
Ultimately, I landed my job at Spotify through Twitter, too, when a friend and follower of mine asked if I would be interested in interviewing. Now I live in Stockholm working my dream job. It still blows my mind how tweeting about my blog led me to some of the most amazing career opportunities.
What would be your three tips for engineers to level up their career? 
First, be patient. I often see posts on Twitter or LinkedIn about developers who were promoted to a senior position after a year. And while this is wonderful, I think we forget that each company has a different standard for what constitutes a senior developer, and everyone's journey will be different.
Second, don't be afraid to ask questions. If you try your best to solve a problem or answer a question you have, but you can't figure it out after a reasonable amount of time, ask a team member or mentor for help.
And lastly, invest in the right resources for learning. When I started my journey, I didn't know which platforms worked for me to learn. Now, I have a few trusted platforms such as Frontend Masters, Free Code Camp, or Level Up Tutorials that I go to when I need to learn a new skill.
You're currently working as a software engineer at Spotify. What does a typical day of yours look like there?
I begin my day answering emails. Then we have a team breakfast and a standup remotely as we're all still remote at Spotify. After that, we might have a web tech sync with the other squads in our business unit. The day usually includes some form of pair or mob programming, depending on the work stream. 
My team always has Fika, a traditional Swedish coffee break, scheduled every afternoon. Every couple of Fridays, we have team games planned to release some stress. 
Also, I tend to have a lot of free time to focus, which is nice but makes for a boring answer to this question!
Do you have some rituals or tools that keep you focused and goal-oriented?
I'll admit that I've been struggling with staying motivated in the time of remote work. I've been remote with Spotify since onboarding a year ago, but my team is wonderful, and they help me when I'm down.
Apart from that, I use Todoist to keep track of my tasks, and, naturally, I listen to Spotify while working. But other than that, not really. Maybe I should adopt some new tools to keep me on track!
My current favorite Spotify playlist is Brand New Chill: https://open.spotify.com/playlist/37i9dQZF1DX6uQnoHESB3u?si=380263b3c853442e
I also love Chillout Daily: https://open.spotify.com/playlist/7ozIozDp260fjNOZy1yzRG?si=66d6c839ec9b458a
You wrote a book called De-coding the Technical Interview. What was the impulse to do it?
I wanted to give the community a manual of the essentials of computer science knowledge to ace the technical interviews. The book covers data structures like stacks, queues, or linked lists, tackles algorithms, and deals with systems design. You'll also learn about the interview process from start to finish, get tips on how to submit an amazing take-home project, or understand how to problem solve. You'll also gain knowledge on the frontend coding skills needed to excel at a frontend interview.

If you could stress one piece of advice on surviving a technical interview, which would it be?
Do not lie your way through an interview. If you don't know the answer to something, just admit it. There's no shame in admitting you don't know the answer to something. There is shame in faking it and pretending like you do know the answer.
What's the single best practice everyone who writes code should follow?
Remember that while you are technically writing code for computers, you're also writing it for humans. Your code should be readable and have as little complexity as possible without sacrificing accessibility or performance.
In addition to the book, you co-host the Ladybug Podcast. What inspired you to enter this field, and what are the podcast's main topics?
We talk about everything tech and career on the podcast, from Java and GraphQL to how to start a business and cross-cultural communication. The podcast is a way for me and my co-hosts to share our experiences in tech, having taken different paths. And I'm really glad for doing it — it has allowed me to meet so many incredible people, learn many new things, and support my dream of teaching.
What pieces of your work are you most proud of?
My technical interview book was a huge feat for me as well as my courses with LinkedIn Learning on building a tech resume. I enjoy creating things that help other people advance their careers, so I'm also proud of my courses with Frontend Masters on design systems and CSS.
***
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What led you to programming?
I had a friend when I was a teenager who was really into it, and he tried to teach me. But I just couldn't get it — it didn't make any sense to me. So I never really thought I'd get into programming, but I liked computers a lot, and I ended up going to school for electrical engineering. 
Well, that didn't work because I'm not good at math. But right when I started the program, I got a job at a company uploading videos to YouTube and that sort of thing. The work was tedious, so I decided to write a computer program to automate lots of the work I was doing with the knowledge I had about programming. And that was the first spark of things for me to use programming to solve real-world problems. 
What is the most impactful thing you ever did to boost your career? 
Committing to creating high-quality content. That might sound obvious because I'm a full-time educator now, but I would not have gotten my job at PayPal if I hadn't been so active with my blog. In fact, lots of my jobs came out of me being involved in the community around meetups, conferences, or open-source projects. 
How do you choose topics for the content you create, be it for your blog or podcast?
I don't think too much about the content other people are creating. And I don't often consume it. My ideas come from the things that I'm working on, things that I'm learning myself, or — when I was working with a team of developers — the things that I had to remind people of in code reviews regularly. Anytime that I would have a code review comment that was pretty long to describe my position, that was an excellent opportunity for a blog post. Also, if people ask me about a topic regularly, I'll make a blog post rather than answer that question multiple times.


What would be your three tips for engineers to level up their career? 
The number one thing I tell people is to be a nice person. I know that sounds fluffy or silly, but it cannot be overstated. You will get so much further in your career and just in life in general if you're a nice person. That doesn't mean that you take people being jerks lying down, but how you interact with others is out of kindness. You could be the best engineer in the entire world, but if you're not a nice person, you will not reach your full potential or accomplish your goals, whatever they may be.
Second, it's just as important to decide what you are not going to learn as it is to decide what you are going to learn. You could jump into countless things — and there are successful people who are polyglot programmers, but I can't speak to that a whole lot. All I can tell you is that in my experience, focusing on specific things that I want to be truly good at has worked out great for my career. That doesn't mean that I closed myself off to other things. With my website rewrite, I have been doing a lot of dev ops-related work and a lot of back-end stuff that I've typically not been involved in. You want to keep your head up on what's going on outside of what you're doing so that you know what direction to go in when you come across problems you need to solve. However, finding a focus on what you want to be good at has helped me a lot. That way, you feel a little less stressed.
And the third one? 
Learn how to learn effectively. It's a three-step process: you consume, build, and teach. The consumption of newsletters and Twitter and whatever inspires you, but you don't want to spend too much time doing that — implementing it into actually building something matters. This happens naturally if you work at a company, but maybe you're not making the things you want to learn, so you may want to start a side project. The building phase is where you get experience, but you also want to solidify that experience. How? You start teaching. You don't necessarily have to teach it to people, it could be stuffed animals. The goal of the teaching is to retain in your mind what you've learned through the building process.
What are you working on right now? 
The big thing I'm working on right now is a rewrite of my website. It'll be much more than just a developer portfolio — I'll have user accounts, and there'll be fun things that you can do with it. And because it's more than just a website, I'm using Remix, a new cool framework in the React ecosystem. I'm also working on updating my material on TestingJavaScript.com and a TypeScript course as well. 
So, whatever I'm working on, it ends up resulting in lots of opportunities for content.


Do you have some rituals that keep you focused and goal-oriented? 
I have a notepad where I keep all of my notes of what I'm going to do for the day so that when I'm checking things off, I'm not distracted notifications. I've tried apps for that, and that does not work well for me. 
I also am a firm believer in inbox zero. I have my work inbox and my personal inbox, and I keep them both at zero. And I kind of use that as a to-do list. 
And if I'm not feeling excited about working for some reason, I will often hop on my Onewheel, which is an electric skateboard that only has one giant wheel in the middle. It's just a total blast, and I'll hop on that with my backpack and a charger, and I'll go to a Starbucks or a park just to declutter my mind.
What things in the React universe are you excited about right now?
React version 18 is coming out soon. The experimental version is out there, and it's fun to play with. I'm just really thrilled that it's no longer a concurrent mode but concurrent features that you can opt into. Cool things like that will enable React server components in the future. 
But the biggest thing I'm excited about is Remix. That's huge. It eliminates a lot of problems that are solved well other tools, but when I'm using Remix, I don't have those problems, so I don't need those clusters.
You already said that teaching is an integral part of the learning process, and you stand your word since you're also a full-time educator. What inspired you to enter this field?
I have been a teacher for as long as I can remember. I grew up in a church where you talk in front of your peers from a very young age, and my mom was an elementary school teacher, so teaching has just always been a part of me. 
I really just enjoy sharing what I'm learning with others. As far as teaching technical topics, I gave my first workshop when I was still a student at Brigham Young University. With my fellow, we taught how to use AngularJS, and I got Firebase to sponsor pizza so they would show up, and that was pretty fun.
Then I started teaching on the side at egghead.io right after I'd graduated. That was when I first got a paycheck for teaching. And I realized that teaching could be quite lucrative and support my family and me as a full-time endeavor. So I did it — I quit my job. I'm a very risk-averse person, so I'd done teaching as a side hustle for four years just to verify that I could make this work.
When TestingJavaScript was released, and I got that paycheck, I realized that I didn't need my PayPal salary anymore. I could just focus my daytime on teaching and give my evenings back to my family, which was a nice trait.


Apart from that, how has teaching impacted your career? 
Earlier I mentioned that pretty much all of my jobs came because I was perceived as an expert. After the first job, where I was an intern and then converted into full-time, I never applied to another. I worked for four different companies, and they wouldn't have recruited me if they didn't know who I was and what I was doing. My content is how they knew who I was — I just made it easy for them to find me. Teaching made that impact. It made my career. 
We talked about React and Remix. Are there any other open-source projects that you'd recommend keeping an eye on or contributing to?
I have some myself. React Testing Library is probably the biggest one that people are familiar with. And if React isn't your jam, then other framework versions of the testing library. 
React Query is also really popular. If you're using Remix, you don't need it, but if you're not, I strongly advise using React Query cause it's a stellar, fantastic library, and Tanner Linsley, the creator, is a stellar and fantastic person. 
What pieces of your work are you most proud of? 
Probably the biggest thing I've ever done is EpicReact.Dev. It has helped tens of thousands of people get really good at React, improve their careers and make the world a better place with the skills that they develop. My whole mission is to make the world a better place through quality software, and I feel like I've done that best with Epic React. 
There are things that I've built at other companies that are still in use, and I'm proud of those cause they've stood the test of time, at least these last few years. But of everything, I think Epic React has made the biggest impact.
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Follow Kent on Twitter and listen to his favorite Spotify playlist
Effective Communication for Engineers
TechLead Conference 2023TechLead Conference 2023
36 min
Effective Communication for Engineers
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TechLead Conference 2023TechLead Conference 2023
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“Maybe I’m fooling everyone… I’m not good enough for this, and at this point, it is a question of time until everyone figures it out” these might be the words that cross your mind as your coworker compliments you for doing another fantastic job at delivering a new feature. As you grow in your career, so does your uncertainty. You put in the extra hours, learn all the new technologies, and join all the initiatives you can, but at the end of the day, it never feels enough. At this point, that feeling is leading your actions and decisions. It is the thing that is driving your career. Only one question persists: Are you really an imposter?