Designing A Sustainable Freelance Career

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Would you like to pursue your passions and have more control over your career? Would you like schedule and location flexibility and project variety? Would you like the stability of working full-time and getting paid consistently? Thousands of companies have embraced remote work and realize that they have access to a global talent pool. This is advantageous for anyone who has considered or is currently considering freelance work.

>> Submit your interest on becoming a freelance engineer with Toptal and get a call with Talent Acquisition specialist <<

Freelancing is no longer an unstable career choice.

This workshop will help you design a sustainable and profitable full-time (or part-time) freelancing career. We will give you tools, tips, best practices, and help you avoid common pitfalls.


Table of contents

Module 1: Dispelling common myths about freelancing
Module 2: What does freelancing look like in 2021 and beyond
Module 3: Freelancing choices and what to look for (and what to avoid)
Module 4: Benefits of freelancing from a freelancer + case study
BREAK
Module 6: How to get started freelancing (experience, resume, preparation)
Module 7: Common paths to full-time freelancing
Module 8: Essentials: setting your rate and getting work
Module 9: Next steps: networking with peers, upskilling, changing the world
Module 10: Freelancer AMA

FAQ

To start a freelance career, first assess your skills and define your goals. Register as a business for legal protection and set up a portfolio showcasing your work. Research the market for your skills and register with freelancing networks like Upwork or TopTal to find potential clients. Additionally, manage your finances by setting a personal survival budget, considering health insurance options, and saving for taxes.

When setting your freelance rates, research the market to understand the going rates for your skill set. Start with a competitive rate to secure initial projects and build your portfolio. Gradually increase your rate as you gain experience and reputation. Ensure your rate covers your financial needs, including taxes, health insurance, and other benefits you need to manage independently.

You can find freelance projects by registering with freelancing networks such as Freelancer, Upwork, and TopTal, which connect freelancers with clients. Additionally, build a strong online presence through your personal website and social media platforms, showcasing your portfolio and skills. Networking with other professionals and obtaining client referrals also helps in securing more projects.

Your freelance portfolio should include a range of work samples that demonstrate your skills and expertise. Include detailed descriptions of each project, outlining your role, the project's goals, and the outcomes. If available, add testimonials from clients and links to finished projects. A well-rounded portfolio should reflect both the quality and range of your capabilities.

As a freelancer, you're responsible for your own taxes and insurance. Set aside 20-30% of your income for taxes and consider using accounting software or hiring an accountant to manage financial records. For insurance, explore options like joining a spouse's plan, purchasing individual health insurance, or finding coverage through professional associations. Regularly review your financial obligations to ensure compliance and coverage.

Freelancing offers flexibility in choosing projects and setting your own hours, allowing for a better work-life balance. It provides the opportunity to work on a variety of projects across different industries, enhancing skill diversification and career development. Freelancers often have the potential for higher earnings and can work from virtually anywhere, providing a sense of independence and personal fulfillment.

To ensure a stable income in freelancing, diversify your client base to avoid reliance on a single source of income. Regularly update your skills to remain competitive and keep your portfolio current to attract new clients. Establish good relationships with clients for repeat business, and consider setting up retainers or long-term contracts to secure consistent work.

Alexander Weekes
Alexander Weekes
Rodrigo Donini
Rodrigo Donini
145 min
28 Oct, 2021

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Video Summary and Transcription

Freelancing myths debunked, rise of marketplaces and networks, importance of community and peers, flexibility and independence in freelancing, ample work opportunities, transitioning to freelancing, managing finances and setting rates.

1. Introduction to Freelancing

Short description:

I'm going to go ahead and get started. Thank you guys for joining this workshop. We will be doing a speed coding challenge. Take it as many times as you want during that 30 minutes. At the end, we will announce the winners. Now, let's dive into how to make freelancing work. Feel free to ask questions in the chat. Alex Weeks, a freelance project manager, will share his experience. He has worked on projects globally, with different technologies and industries. He will talk about how he built his freelance career. His life as a freelancer is immeasurably better in every aspect. Now, Rodrigo will introduce himself.

I'm going to go ahead and get started. So, hopefully everyone can hear me. If you cannot hear me, just let me know in the chat. And thank you guys for joining this workshop. It's going to be a really insightful workshop. It's going to be fun.

And then what we're going to do as you might have seen in the registration, we're going to take a break midway through the workshop. And we will be doing a speed coding challenge. This is a challenge that we have run globally. In fact, we just finished one. And it will be pretty self-explanatory. What you can do is take it as many times as you want during that 30 minutes. And you can even come up with your own ways to figure out how to have those questions answered faster. I'll just leave it at that. We have no constraints on this challenge.

So what we're going to do is, when we take a break, we'll start the challenge. There's a leader board. You guys, everybody can go on the leader board and see where you are. And the goal is, obviously, to come out in the top three. So at the end of the workshop, we will leave just a little bit more time in case you thought of ways to come up with making those answers faster. And then, via the leader board, we will announce the winners for the speed coding challenge.

So I'm Shane. And this is, and I'm here with two colleagues who are also, they are freelancers, full time. And they are going to talk about designing a sustainable freelance career. And I'm going to start it off. Hopefully, everybody in the workshop, you may or may not, I'm sure you've heard the term freelancing. I'm sure you've probably, you have colleagues that freelance, maybe you freelance yourself. But what we're going to dive into here is, how do you actually make freelancing work? And what kinds of things will you run into? And what happens when you decide that you want to freelance? And I mean, I guess the question is, why would you want to freelance? So I'm going to start it off first by saying, if anybody has any questions, please feel free at any time to just go into the chat, ask the question, and then I'll keep track, and we'll answer them. Either me or Rodrigo or Alex will answer them.

That said, I'm going to start off here with introducing. I'll let Alex introduce himself and Rodrigo introduce himself, so everybody knows who's talking. Go ahead, Alex. Thanks, Shane. So can everyone hear me? Or can you hear me OK, Shane? Yes. Yeah. Great. So as Shane mentioned, my name's Alex Weeks. I'm based in Bristol in the United Kingdom. I'm a freelance project manager. And I have been full-time exclusively freelance for coming onto 3 and 1⁄2 years now. I guess my profile on there says a little bit about the stuff I've done. But I guess most crucially, as a freelancer, I've worked on projects based in Australia, Asia, Europe, and the United States. I've worked with colleagues and other freelancers on all those continents, as well as Africa as well, and South America. So, globally, I'm proficient. And the range of projects I've worked on have been everything from peer to peer marketplaces, mobile apps, med tech, augmented reality. Actually, working on one now, starting one now, with NFT art creation on the blockchain. So, lots of different technologies, lots of different industries, lots of different continents, and countries, and cultures. And it's been a wild ride, and it's been exciting and interesting, and learnt loads and taught loads. But here I am today, I guess, to talk to you guys about how I built that career from working as a salary employee, and then a contractor, and then now a freelancer. A question for you, Alex, and I'm just going to ask this because I know some people might be wondering this. So, you previously, before freelancing, you were a full-time employee, correct? Correct. At a company? Yes. So, how would you compare how your life is today versus then? My life today is immeasurably better, in every aspect. As a freelancer, even if I take away the financial side of things. Everything else... I build... I do my work and I build my life around everything else in my life. So, it's all-encompassing. I don't work a nine-to-five. I'm not stuck at my desk. Even when I am working a lot of the time, I'm mobile. I'll be working actually off my mobile device or if I need to be somewhere, then if I'm traveling, I can stop somewhere, a cafe or Starbucks, something, and work there for an hour or so until the work's done. I can give... I'll give further examples, I guess, when I get to my section, but I would say, in every aspect of my life, it's better as a freelancer than it was as an employee. Okay. Thanks. And then, yeah, when you get to your slides, you'll probably talk more to that. But thank you. Rodrigo, go ahead and introduce yourself.

2. Introduction to Freelancing (Part 2)

Short description:

I can summarize my experience as a person and professional. I am a curious person who likes to learn new things. I have experience working with Top Towel for over five years. I am a WordPress developer and I am learning React. Before freelancing, I had my own web agency. Dealing with the various aspects of a company was stressful, so I decided to work for a global company. Now, let's talk about some myths about freelancing. The first myth is that it's not stable enough, but I believe it's a misconception. The second myth is that there's no real career path in freelancing.

All right. For sure. Can you guys listen to me well? Yes. Okay. Perfect. So, I can summarize my experience and what I am as a person and as a professional. I would say that I am, like, a huge nerd, as most of the developers are. So, I am a person that is curious about all the stuff I have around me, and I like to learn new stuff, new things. You will probably see that I have behind me a 3D printer, so I am enjoying these 3D prints a lot. So, I am building my own 3D printer firmware these days, and I can create my own stuff. This is only a small example of the things I like to do, but I love to work with wood as well, like make some other stuff that are not technological related.

Talking about work itself, I worked with Top Towel for more than five years. For me, it's a great pleasure. It's something like I normally say for all the people that ask me, it's life changing. As Alex just mentioned, we have a lot of flexibility in our lives and we can improve ourselves in various many ways. Yeah, I think basic, it's that. Actually, I am a WordPress developer and I am learning React. We are just talking before start this event. So the WordPress has a lot of React inside of it these days and I am learning these things. But I worked with WordPress for I believe almost 10 years and yeah, I'm very involved with the entire WordPress community around the world. I speak at any, like as many WordCamps I can, of course before the COVID situation. But yeah and I live in Brazil, so that's why you probably noticed my accent is a little bit different than a normal English native speaker. But yeah, I think this is briefly summary about me. Thanks, Rodrigo.

Question. Before you went to freelancing, did you also have a full-time job at a company? Yes, I used to have like a full-time normal engagement with a company. But before starting freelancing, I have my own agents. So it's in a small web agents where I have some kind of clients. But that thing is terrible because I have to deal with a lot of aspects of a normal company. It's not only like deal with my technical expertise. I need to be like a little bit of interpreter. I need to employs clients. I need to find clients. I need to find a lot of stuff. And that thing make me a huge stress on my life to be honest. That came to a point that I decided to give up and try another thing. So I put on the balance what are the knowledge I have? What are my skills? And then I discovered that I know to speak English. I have like a huge technical experience. Why do not work for a global company? So here I am. Yes. Okay. That... Thank you for that, thanks. Appreciate it.

Okay. So... Oh, thanks. Thank you, Marty. Let's see that, that's awesome. Cures had to be a... Okay. Well, we will answer that for you, Marty. Definitely. So the first thing I wanna do, everyone, is just go through quickly. Some of the... Some of the myths that are out there about freelancing. And what I did, is I pulled our freelance community. And then, Alex, Rodrigo, you could chime in if there's anything I missed here as well. Again, anybody else, if you've heard myths that... And I guess I call them myths. I just... If you've heard anything about freelancing. So, the first thing we hear a lot about all the time is that it's not stable enough. We did a poll recently and a lot of people said, well, I don't wanna consider freelancing because it's not stable. I think there's a myth around that because you think you're on your own and you're out there trying to find work. And it's different than at a job where it's always there. So, that's a top concern on people's minds is stability. The second concern people had is no real career path. So, people didn't feel that when they were freelancing they had an actual career map. They didn't know where they were going.

QnA

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Software engineer, lecturer, podcast host, author — is there something Emma Bostian hasn't done? She moved from America to Sweden, started working at Spotify, and took up a few challenges along the way. And now she has some career tips to share.

What led you to software engineering? 
I was raised in the ecosphere of tech because my dad is a software engineer at IBM, and my mom was a designer there, too. My dad always encouraged me to join STEM and take a look at computer science — however, I was convinced I wanted to be a medical doctor. In my first year of college, I declared a biology major and quickly realized I was not too fond of it. In my second semester, I switched to an actuarial science major where I took Introduction to Computer Science, and the rest is history. In my second year of college, I declared a computer science major and began my journey from there.
What is the most impactful thing you ever did to boost your career?
Writing blog posts and documenting my learning journey on Twitter has far been the best career boost. I wrote purely for myself to reference the things I learned over time, and I even utilized my design skills in Figma to create custom graphics depicting difficult concepts like CSS specificity. By sharing my blogs on Twitter and engaging with the people reading them, I was able to grow an audience extremely quickly. I began receiving conference speaking opportunities, podcast requests, and course invitations to teach with LinkedIn Learning and Frontend Masters.
Ultimately, I landed my job at Spotify through Twitter, too, when a friend and follower of mine asked if I would be interested in interviewing. Now I live in Stockholm working my dream job. It still blows my mind how tweeting about my blog led me to some of the most amazing career opportunities.
What would be your three tips for engineers to level up their career? 
First, be patient. I often see posts on Twitter or LinkedIn about developers who were promoted to a senior position after a year. And while this is wonderful, I think we forget that each company has a different standard for what constitutes a senior developer, and everyone's journey will be different.
Second, don't be afraid to ask questions. If you try your best to solve a problem or answer a question you have, but you can't figure it out after a reasonable amount of time, ask a team member or mentor for help.
And lastly, invest in the right resources for learning. When I started my journey, I didn't know which platforms worked for me to learn. Now, I have a few trusted platforms such as Frontend Masters, Free Code Camp, or Level Up Tutorials that I go to when I need to learn a new skill.
You're currently working as a software engineer at Spotify. What does a typical day of yours look like there?
I begin my day answering emails. Then we have a team breakfast and a standup remotely as we're all still remote at Spotify. After that, we might have a web tech sync with the other squads in our business unit. The day usually includes some form of pair or mob programming, depending on the work stream. 
My team always has Fika, a traditional Swedish coffee break, scheduled every afternoon. Every couple of Fridays, we have team games planned to release some stress. 
Also, I tend to have a lot of free time to focus, which is nice but makes for a boring answer to this question!
Do you have some rituals or tools that keep you focused and goal-oriented?
I'll admit that I've been struggling with staying motivated in the time of remote work. I've been remote with Spotify since onboarding a year ago, but my team is wonderful, and they help me when I'm down.
Apart from that, I use Todoist to keep track of my tasks, and, naturally, I listen to Spotify while working. But other than that, not really. Maybe I should adopt some new tools to keep me on track!
My current favorite Spotify playlist is Brand New Chill: https://open.spotify.com/playlist/37i9dQZF1DX6uQnoHESB3u?si=380263b3c853442e
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You wrote a book called De-coding the Technical Interview. What was the impulse to do it?
I wanted to give the community a manual of the essentials of computer science knowledge to ace the technical interviews. The book covers data structures like stacks, queues, or linked lists, tackles algorithms, and deals with systems design. You'll also learn about the interview process from start to finish, get tips on how to submit an amazing take-home project, or understand how to problem solve. You'll also gain knowledge on the frontend coding skills needed to excel at a frontend interview.

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Do not lie your way through an interview. If you don't know the answer to something, just admit it. There's no shame in admitting you don't know the answer to something. There is shame in faking it and pretending like you do know the answer.
What's the single best practice everyone who writes code should follow?
Remember that while you are technically writing code for computers, you're also writing it for humans. Your code should be readable and have as little complexity as possible without sacrificing accessibility or performance.
In addition to the book, you co-host the Ladybug Podcast. What inspired you to enter this field, and what are the podcast's main topics?
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What pieces of your work are you most proud of?
My technical interview book was a huge feat for me as well as my courses with LinkedIn Learning on building a tech resume. I enjoy creating things that help other people advance their careers, so I'm also proud of my courses with Frontend Masters on design systems and CSS.
***
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What led you to programming?
I had a friend when I was a teenager who was really into it, and he tried to teach me. But I just couldn't get it — it didn't make any sense to me. So I never really thought I'd get into programming, but I liked computers a lot, and I ended up going to school for electrical engineering. 
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What is the most impactful thing you ever did to boost your career? 
Committing to creating high-quality content. That might sound obvious because I'm a full-time educator now, but I would not have gotten my job at PayPal if I hadn't been so active with my blog. In fact, lots of my jobs came out of me being involved in the community around meetups, conferences, or open-source projects. 
How do you choose topics for the content you create, be it for your blog or podcast?
I don't think too much about the content other people are creating. And I don't often consume it. My ideas come from the things that I'm working on, things that I'm learning myself, or — when I was working with a team of developers — the things that I had to remind people of in code reviews regularly. Anytime that I would have a code review comment that was pretty long to describe my position, that was an excellent opportunity for a blog post. Also, if people ask me about a topic regularly, I'll make a blog post rather than answer that question multiple times.


What would be your three tips for engineers to level up their career? 
The number one thing I tell people is to be a nice person. I know that sounds fluffy or silly, but it cannot be overstated. You will get so much further in your career and just in life in general if you're a nice person. That doesn't mean that you take people being jerks lying down, but how you interact with others is out of kindness. You could be the best engineer in the entire world, but if you're not a nice person, you will not reach your full potential or accomplish your goals, whatever they may be.
Second, it's just as important to decide what you are not going to learn as it is to decide what you are going to learn. You could jump into countless things — and there are successful people who are polyglot programmers, but I can't speak to that a whole lot. All I can tell you is that in my experience, focusing on specific things that I want to be truly good at has worked out great for my career. That doesn't mean that I closed myself off to other things. With my website rewrite, I have been doing a lot of dev ops-related work and a lot of back-end stuff that I've typically not been involved in. You want to keep your head up on what's going on outside of what you're doing so that you know what direction to go in when you come across problems you need to solve. However, finding a focus on what you want to be good at has helped me a lot. That way, you feel a little less stressed.
And the third one? 
Learn how to learn effectively. It's a three-step process: you consume, build, and teach. The consumption of newsletters and Twitter and whatever inspires you, but you don't want to spend too much time doing that — implementing it into actually building something matters. This happens naturally if you work at a company, but maybe you're not making the things you want to learn, so you may want to start a side project. The building phase is where you get experience, but you also want to solidify that experience. How? You start teaching. You don't necessarily have to teach it to people, it could be stuffed animals. The goal of the teaching is to retain in your mind what you've learned through the building process.
What are you working on right now? 
The big thing I'm working on right now is a rewrite of my website. It'll be much more than just a developer portfolio — I'll have user accounts, and there'll be fun things that you can do with it. And because it's more than just a website, I'm using Remix, a new cool framework in the React ecosystem. I'm also working on updating my material on TestingJavaScript.com and a TypeScript course as well. 
So, whatever I'm working on, it ends up resulting in lots of opportunities for content.


Do you have some rituals that keep you focused and goal-oriented? 
I have a notepad where I keep all of my notes of what I'm going to do for the day so that when I'm checking things off, I'm not distracted notifications. I've tried apps for that, and that does not work well for me. 
I also am a firm believer in inbox zero. I have my work inbox and my personal inbox, and I keep them both at zero. And I kind of use that as a to-do list. 
And if I'm not feeling excited about working for some reason, I will often hop on my Onewheel, which is an electric skateboard that only has one giant wheel in the middle. It's just a total blast, and I'll hop on that with my backpack and a charger, and I'll go to a Starbucks or a park just to declutter my mind.
What things in the React universe are you excited about right now?
React version 18 is coming out soon. The experimental version is out there, and it's fun to play with. I'm just really thrilled that it's no longer a concurrent mode but concurrent features that you can opt into. Cool things like that will enable React server components in the future. 
But the biggest thing I'm excited about is Remix. That's huge. It eliminates a lot of problems that are solved well other tools, but when I'm using Remix, I don't have those problems, so I don't need those clusters.
You already said that teaching is an integral part of the learning process, and you stand your word since you're also a full-time educator. What inspired you to enter this field?
I have been a teacher for as long as I can remember. I grew up in a church where you talk in front of your peers from a very young age, and my mom was an elementary school teacher, so teaching has just always been a part of me. 
I really just enjoy sharing what I'm learning with others. As far as teaching technical topics, I gave my first workshop when I was still a student at Brigham Young University. With my fellow, we taught how to use AngularJS, and I got Firebase to sponsor pizza so they would show up, and that was pretty fun.
Then I started teaching on the side at egghead.io right after I'd graduated. That was when I first got a paycheck for teaching. And I realized that teaching could be quite lucrative and support my family and me as a full-time endeavor. So I did it — I quit my job. I'm a very risk-averse person, so I'd done teaching as a side hustle for four years just to verify that I could make this work.
When TestingJavaScript was released, and I got that paycheck, I realized that I didn't need my PayPal salary anymore. I could just focus my daytime on teaching and give my evenings back to my family, which was a nice trait.


Apart from that, how has teaching impacted your career? 
Earlier I mentioned that pretty much all of my jobs came because I was perceived as an expert. After the first job, where I was an intern and then converted into full-time, I never applied to another. I worked for four different companies, and they wouldn't have recruited me if they didn't know who I was and what I was doing. My content is how they knew who I was — I just made it easy for them to find me. Teaching made that impact. It made my career. 
We talked about React and Remix. Are there any other open-source projects that you'd recommend keeping an eye on or contributing to?
I have some myself. React Testing Library is probably the biggest one that people are familiar with. And if React isn't your jam, then other framework versions of the testing library. 
React Query is also really popular. If you're using Remix, you don't need it, but if you're not, I strongly advise using React Query cause it's a stellar, fantastic library, and Tanner Linsley, the creator, is a stellar and fantastic person. 
What pieces of your work are you most proud of? 
Probably the biggest thing I've ever done is EpicReact.Dev. It has helped tens of thousands of people get really good at React, improve their careers and make the world a better place with the skills that they develop. My whole mission is to make the world a better place through quality software, and I feel like I've done that best with Epic React. 
There are things that I've built at other companies that are still in use, and I'm proud of those cause they've stood the test of time, at least these last few years. But of everything, I think Epic React has made the biggest impact.
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Effective Communication for Engineers
TechLead Conference 2023TechLead Conference 2023
36 min
Effective Communication for Engineers
Top Content
Your communication skills affect your career prospects, the value you bring to your company, and the likelihood of your promotion. This session helps you communicate better in a variety of professional situations, including meetings, email messages, pitches, and presentations.
Imposter Syndrome-Driven Development
TechLead Conference 2023TechLead Conference 2023
31 min
Imposter Syndrome-Driven Development
“Maybe I’m fooling everyone… I’m not good enough for this, and at this point, it is a question of time until everyone figures it out” these might be the words that cross your mind as your coworker compliments you for doing another fantastic job at delivering a new feature. As you grow in your career, so does your uncertainty. You put in the extra hours, learn all the new technologies, and join all the initiatives you can, but at the end of the day, it never feels enough. At this point, that feeling is leading your actions and decisions. It is the thing that is driving your career. Only one question persists: Are you really an imposter?