Battle-Tested Techniques for Animation and Data Viz with React

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In this talk we will discuss how to combine the power of D3 as a math library with React's rendering capabilities. How can we encapsulate animation for reuse with React functional components? How can we deal with restrictions in data structures to create interesting visualizations? How to approach performance issues when there are multiple animated elements on the screen? These are some of the questions that will be addressed as we dig deeper into techniques applied to real-world examples.

Krystal Campioni
Krystal Campioni
25 min
14 May, 2021

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Video Summary and Transcription

Motion is a powerful tool in data visualization, but it must be used carefully to avoid confusion. Implementing charts with React and D3 can improve the user experience. The use of D3 scales and react-spring can enhance animations. Canvas is a better choice for rendering many elements. Accessibility considerations should be made to accommodate users who prefer reduced motion.

1. Introduction to Motion and Data Visualization

Short description:

Hi everyone, I'm Cristó, a Creative Coder with 12 years of experience. Today, I'll share techniques for creating performant animations and data visualizations with React. Motion is a message, and it's important to understand how it affects user experience.

Hi everyone, I'm Cristó and I've been working as a Creative Coder for about 12 years now. During this time, I've had the opportunity to do a little bit of everything, from web and mobile application development to 3D modeling and VR. I'm also part of the Insights team at Shopify where we create awesome data visualization experiences together.

Today I'll walk you through some of the techniques that I've learned along the way, so that you can create your own performant animations and a data vis with React. If you have any doubts questions or suggestions I'll be available to answer them by the end of the talk, or if you're not watching this live feel free to reach out to me on Twitter my username is Krystal Campioni.

Before we actually start talking about code there's one topic that I always like to cover because I think it's really important. Motion is a message. If you think about it in real life things don't you know just pop in your face because it would be really scary if they did. Instead what happens in real life is that things move from one place to the other, like this furry monster walking in real life from one side of the screen to the other.

2. Motion and Data Visualization

Short description:

Motion can greatly enhance data visualization, but it can also make the experience worse if not done correctly. For example, when switching between different data representations, such as total and breakdown, sliding animations can make it difficult to understand the relationship between the data sets. Alternatively, using a fade animation to reveal and hide layers of data can make the relationship clearer. Motion can also help us understand data in a timeline, as shown in a chart comparing sales numbers over different periods. Another example demonstrates motion reinforcing the changes in a data set, such as the number of page views over time. In custom data visualization, motion can be used to simulate individual actions, even when only aggregate data is available.

The thing about motion though is that when it's wrong it can actually make the experience worse. So let's have a look at this example. Like almost everyone I've been obsessing over COVID-19 data since the beginning of the pandemic and as I live in Canada I always come across this one from a Canadian newspaper. Notice how when we switch from total to breakdown the area representing the total slides down and all the areas representing the layers of the breakdown slide up. This makes it hard for my brain to understand what the relationship between the breakdown and the layers of the layers of the breakdown and the total is. It should be clear that the breakdown is formed by deaths recovered and active but because everything is moving at the same time it seems like both of the data sets are not related at all.

So let's compare this with an alternative. In this example instead of sliding everything down and up again we just keep the total number of cases, the area representing the total number of cases always there, and then we slide up and down just the layers forming the breakdown. It feels that the relationship is a bit clearer but to be honest this is a perfect example of when using fancy animations is not ideal. So let's compare it with a final alternative. Here when switching between total and breakdown we have a simple fade that reveals and hides layers of data. This is great because it makes it obvious that these layers sum up to form the total. My brain does not have to follow some lines moving randomly around to try to understand what's going on it's just there. There are of course situations where motion can't help us understand what's going on so let's have a look at another example. Here we have a chart that compares the numbers of sales from this year with the same period of last year. We can choose which period we'd like to compare this week, this month or this quarter. Notice how when comparing this quarter to last year's quarter the line is red because the total number of sales in this quarter was lower than last year's but when we switch to this week the line becomes green as this week compared to the same week last year had more sales. The animation here helps us understand that the data lives in the timeline. When we choose a period to analyze we zoom into that period in a timeline. Another interesting example this chart shows the number of page views in the last 10 minutes. So we have 10 bars, one bar for each of the minutes and the bar for now keeps growing as it receives new data when that when that that last minute is completed a new bar appears and pushes everything to the side to make way for itself once again the motion here is like reinforcing what's happening with the data set.

All right so let's start talking about how we can create some custom data visualization from scratch. Recently we were exploring how to represent the customer behavior data of people accessing Shopify stores. So this was our initial draft the idea here is that we would have all of these moving particle buckets for people that were with active cards or checking out or that already purchased something in the last 10 minutes. It would be super cool if we could see all of these particles swimming in there and jumping from one Petri dish to the next one as people progressed through the sales funnel. The problem was that we could not actually track what each individual was doing. Instead the data that we could get for component looked something like this. As you can see we only have a number for each of the buckets. No way of knowing which one of the little microbes jumped from one Petri dish to the next one. So maybe we could implement an animation of the microbe jumping from a random direction into a bucket when the number increases.

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