AI Generated Video Summary
1. Introduction to Dead Script
Good morning, DOM! You know me, I like to greet the DOM each and every morning. But I'm also going to say good morning, Amsterdam, or should I call it GCE Europe West 4. That's what we call it at work, it's one of our zones. I thought that was kind of funny.
2. Digital Sustainability and ICT
You can find me on most socials under Henri Helvetica. I work at Catchpoint and talk about performance, especially Webpagetest. Digital sustainability is complicated, with many factors to consider. It relates to how electricity is generated and powers information and communication technologies (ICTs). ICTs use 7% of global electricity and are responsible for 4% of CO2 emissions worldwide. This exceeds the aviation industry and even some countries. We also need to discuss data centers, networks, and consumer devices, which are all part of ICT. Location is another important factor to consider.
You can find me on most socials under Henri Helvetica. I work at this amazing company called Catchpoint. And one of the things I do at Catchpoint is talk about performance, and certainly around this fantastic tool that we have, which is called Webpagetest, the standard and gold standard really of web performance testing. I'm from the greatest city on the planet, which is called Toronto in Canada. And I do a little bit of distance running. So I like to use the hashtag devs who run. So if you do run as well, feel free to use it.
All right, let's keep it moving. As I talked about moments ago, we are going to talk about sustainability today. What I didn't mention is that digital sustainability is actually kind of complicated. There are so many factors. It's a bit of like an inexact science. There are so many moving parts that have to be considered, like big and small. So sometimes you're not sure how to sort of fit it all into this quadratic equation. But we need to talk about it because it has to do a lot of the time with how the electricity is generated, and that factors into the bigger conversation that we're going to have today.
But that electricity is also what powers ICTs, which is information and communication technologies. What are those? Well, it's really all the sort of digital technologies that sort of surround you, or relies on cell phones, computers, laptops, TV, internet, Wi-Fi, etc, etc, etc. So ICT is really all around us. In fact, ICT makes up, or uses up, really, 7% of the electricity worldwide. Pretty impressive. In fact, they're responsible for about 4% of the CO2 emissions worldwide. That's more than the aviation industry, and, in fact, it's even more than some countries on their own. Pretty impressive. But in talking about that, we also need to talk about things like data centers, part of ICT, networks, and consumer devices. As I mentioned, the laptop that I'm recording this talk on, the cellphone that won't stop ringing during my presentation, I don't know. The TV that I watch during Netflix, or ESPN, or sports, whatever it is. That's all ICT, and we are surrounded by that. Another thing, a very important thing to consider is location. You know what they say, location, location, location, very important. Well, here's what I'm talking about.
3. Electricity Carbon Intensity and Page Weight
Now, let's look at the carbon intensity of electricity in 2022. The darker areas represent dirty electricity, while the lighter areas indicate cleaner energy sources like solar and wind. Moving on, the G7 nations' carbon intensity of electricity shows Japan at the top for the wrong reasons, while Canada and France are the cleanest countries. Multiple ways to produce electricity exist, including burning fossil fuels for dirty electricity or using wind and solar for cleaner energy. These factors contribute to the carbon footprint, which is influenced by data centers and the resources they send to our devices. Digital sustainability is complex, and while there are debates about calculating carbon footprints, the page weight metric has been widely accepted as a close correlation to emissions.
Now, if you look at this map, it's a world map of the carbon intensity of electricity in 2022. What is the carbon intensity? Well, I'll tell you right now. It's a measure of how clean our electricity is. So basically, if you look at this map, the darker areas is where they're probably creating dirty electricity, and the lighter area is where they may have things like solar or things like wind energy, which is much cleaner. Now, that factors in, we're going to talk about that a little later on into your carbon footprint.
Now, let's look at this other chart here, which is the carbon intensity of electricity of the G7 nations. And you see Japan at the top, but for the wrong reasons. The cleanest countries here are Canada and France. You know, there's some really interesting stuff coming out of France, a lot of studies around emissions and whatnot, that kind of caught me off guard. I didn't know they're up on it like that, but good to know. Anyhow, let's keep it moving.
As I've been talking about, there are multiple ways to produce electricity. You can burn fossil fuels and have what we'll call dirty electricity, or like I said, wind and solar to make things a lot cleaner. And these things factor into your carbon footprint. Once again, the inexact science. So that electricity powers the data centers that we use. The data centers that send the resources down the wire to the devices that we use. And ultimately, all of that factors in to the carbon footprint, which is what we're going to talk about today. But as I mentioned earlier, digital sustainability is actually kind of complicated. There have been very spirited discussions, sometimes arguments, about how to factor in some of these other elements into the carbon footprint calculations. But ultimately, many have agreed to one particular metric. Again, not the best, but one that correlates closest, or very well, to carbon footprints and emissions. And what that is, is the page weight. A page weight, pardon me, the page weight has been a classic performance metric. It's been around for quite a while. It's one of the easiest ones to tabulate. It's the amount of resources coming down the wire, and we figure out if it's this many kilobytes, or this many megabytes. Hopefully not. But that correlates very well with the... The page weight correlates very well with the carbon emissions, and we're gonna talk about that today.
All right, let's go. Now, just a little heads up, everything that... All the data that I'm gonna share today is really on mobile, and I bring this up all the time because society has pretty much told us that we are on mobile pretty much all the time. So, a lot of the data that I'm sharing today is really with respect to mobile.
So, let's go. So, let's look at the page weight at the 75th percentile. It's just pretty much 4 megabytes. Alright, little big size, it's on the big side, but it's really there to start to paint the picture. Now, if we were to look at the carbon emissions at said percentile P75, we're looking at 1.38 grams of CO2 at the 75th percentile. So, now we can start to see that, okay, 4 megabyte page, 1.38. Alright, we kind of see what's going on.
5. The Impact of Requests on Sustainability
So, let's look at another sort of classic metric that we tend to kind of look at from time to time, which is the number of requests. You know how they say in a classic sort of like modus operandi, the quickest request is the one that's never made. All right, I think that's fair. So, if we kind of extrapolate for digital sustainability, the greenest request is the one that's never made. What does that mean? Well, if you're not going to send the request down, chances are you don't need that request and you're almost assuredly making your way towards a greener site with less carbon footprint and eventually less emissions.
6. Introducing the Carbon Control
We've released something called the carbon control, which provides an estimate of your carbon footprint alongside performance data. It shows page performance metrics and an experimental estimate of your carbon footprint. The carbon control summary includes information on green hosts, third party domains operating on renewable energy, and an estimated carbon footprint. We use the GreenWeb Foundation's CO2GS library and GreenWeb dataset for domain checks. You can visit webpagesets.org/carbon-control to get an estimate of your carbon footprint and explore additional features. Page weight and carbon footprint are closely tied, and we believe they should be considered together for digital sustainability. Thank you for listening, and feel free to reach out with any questions or comments.
And in fact, what has happened is that we were discussing the idea of potentially providing some kind of sustainability metric or maybe a carbon footprint metric or estimate alongside our performance data. And essentially we decided to do that. So I'd like to sort of like introduce you to something we've released called the carbon control. And what that is is essentially an estimate of your carbon footprint that we provide when you do a performance audit.
Now it's going to look a little something like this in fact, you're going to get, you're going to drop in your URL, hit go, and you're going to get your classic performance summary just like you see right there. So what do you see is the page performance metrics. So TTFP, some of the paint metrics that I was talking about earlier. But on the far right you can see we're providing in an estimate of your carbon footprint. We're calling it a bit of an experimental kind of like a canary.
So if you look at the actual carbon control summary, it looks a little something like this. So first we're going to tell you whether or not you're using a green host, meaning is your host operating on renewable energy. We're also going to look at the same data for your third party domains. Are they operating off renewable energy? And we'll give you sort of like, not so much a score, but we'll let you know which ones are and which ones are not. And then ultimately we'll show you the estimated carbon footprint with the page weight and what we sort of calculated as likely a decent estimate of your footprint right there. Now I want to give a shout out to the GreenWeb Foundation because we're actually using the library's CO2GS and also their GreenWeb dataset for the domain checks. So you know, if you were at all curious to take a look at that you could actually go to webpagesets.org slash carbon dash control. It's totally free. You don't even have to sign up, although we recommend you do because you actually can take advantage of some additional features. But this is where you'll be able to see and kind of like get an estimate of your carbon footprint alongside some of these performance metrics. And why do we feel that they belong together? Well, essentially, they're kind of close tied because if you're going to talk about page weight information and carbon footprint and emissions and you can sort of see that the more page weight you have, the greater the emissions obviously, well, they really should live under the same roof. And that's essentially why we felt that A, they belong together. And B, like I said, we've been looking at some of this guidance that was coming out in terms of like sustainability and businesses that were starting to not so much demand, but recommend being digitally sustainable. And we just felt that this was metrics that belong, like I said, together under the same roof. That being said, ultimately, it's also good for the environment. So what I would like to do in, in, in wrapping up is saying, thank you very much for listening. If you have any questions about what you've heard today, please definitely let me know. Shoot me a little tweet or whatever, at Henri Albertca, I'd be glad to answer your questions. Otherwise, I look forward to hearing from you.