#recruitment and employer branding

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Recruitment and employer branding are critical for software development companies as they compete for top talent in a highly competitive industry. Employer branding involves showcasing the company's values, culture, and mission to attract potential candidates. Recruitment involves the process of sourcing, screening, and selecting the best candidates for software development positions.
Why Leetcode is Dead and Pair Programming for Interviews is the Way Forward
TechLead Conference 2023TechLead Conference 2023
32 min
Why Leetcode is Dead and Pair Programming for Interviews is the Way Forward
We’ve all experienced the job application which required us to do an online coding test. You have to brush up on your algorithms, data structures, time complexity, and by the end of it you’re cramming as if it was a university exam! Now that we’re the ones usually interviewing candidates, a good question to ask is: “are online coding tests the best indicator of a candidate’s proficiency and competence?” In this talk, we’ll explore:- The pitfalls of Leetcode-like tests- What we should be looking for in candidates- How pair programming is the best way to see how a candidate would work with the team- Plus a little mini demo on a remote pair programming interview


The future of work is enjoyable
React Finland 2021React Finland 2021
28 min
The future of work is enjoyable
We’re generally afraid of the future. Not only is it unknown, but there’s quite a lot of reasons to believe we’re practically doomed. And it doesn’t help that we’re negatively wired nature, programmed to look out for risks more than search for rewards. Developers especially so.
So with this speech, I want to paint another picture for you. I genuinely believe, the future of work is enjoyable and definitely worth pursuing. And you can have that. Right after this speech.
On The Road To The World's Best Branding
React Finland 2021React Finland 2021
18 min
On The Road To The World's Best Branding
In this talk we'll take a closer how we do event branding and theming at Brella, and how we want to progress it in the future. Topics such as generating accessible colors will be discussed.
Becoming a React developer - A hiring manager’s perspective
React Finland 2021React Finland 2021
40 min
Becoming a React developer - A hiring manager’s perspective
The landscape of popular JS frameworks and libraries has become increasingly polarised. With React standing out an increasing number of companies are struggling to find skilled developers. People experienced in React are in a great position. Nevertheless, what if my CV lacks the right keyword? What if my Angular experience looks more like a burden? Can I apply for a front-end developer position in a React project?
Reasons why we need inclusion
React Finland 2021React Finland 2021
17 min
Reasons why we need inclusion
You can check the slides for Nasim's talk here.
How to avoid bias or exclusion when recruiting
React Finland 2021React Finland 2021
19 min
How to avoid bias or exclusion when recruiting
I focus on why inclusion is important in hiring and what are the inclusive hiring practices for any organization that could be taken into use. Inclusive hiring and evaluation process are the great window of opportunity that can truly support inclusion with practical actions. I offer practical tips and a way to implement small changes while working the way towards more inclusive hiring culture and strategy.
Structural Racism
React Finland 2021React Finland 2021
1 min
Structural Racism
How our narrow understanding of racism (visible and interpersonal level) still stands in the way of racial equity and inclusion (in tech, too) and how racial bias can be seen in tech, products etc.