As an industry, we understand that effective test automation is a key enabler - or inhibitor to - realizing the potential of DevOps. While automation is critical to innovating with speed and quality, very few of us are happy with the results. This talk will cover how low-code test automation solutions - like mabl - enable teams to embed automated tests directly into the development pipeline, strategies to overcome traditional challenges with test automation, and how to build a foundation for an efficient and effective test strategy.