In this workshop we will explore the advantages of having a robust, mature universal artifact repository manager at the heart of the software development cycle. We will explore the most important concerns when developing rich applications and adapting to a fast pacing market. In the past years big companies have benefited from techniques like AB testing to improve their products, increase traffic, improve UX experience and offer new functionality. This is only possible if there is a solid devops infrastructure in place with tools that provide among others, control, security, versioning and good annotation support. It’s not only about having the right tools but knowing how to use them to its full potential.